The company will broadcast its first-ever NFL game on Thursday, between two early season Super Bowl favorites: the Los Angeles Chargers and the Kansas City Chiefs. Pregame coverage is set to begin at 7 pm ET — as pointed out with a large banner and countdown clock on the main page of Amazon’s website. Kickoff is scheduled for 8:15pm ET.
Thursday’s game is the latest example of Amazon making big investments to be a streaming destination. It will likely mark the first time many viewers will tune into Amazon Prime Video rather than traditional cable or broadcast channels to watch a game. (Fans in the teams’ respective cities will still be able to watch the game on television.)
Amazon is adding several layers to the viewing experience to convince fans it’s the future of sports broadcast.
Amazon has also tapped broadcaster Charissa Thompson and former NFL players Richard Sherman, Tony Gonzalez and Ryan Fitzpatrick to host pregame, halftime and postgame analysis, as well as prominent announcer Al Michaels and longtime ESPN college football analyst Kirk Herbstreit to call the games.