Disney names Nike executive Mark Parker as new chairman

New York
CNN
 — 

The Walt Disney Company has named Nike executive chairman Mark Parker as its new board chair, replacing longtime director Susan Arnold, whose term limit is expiring.

Parker, a Disney board member since 2016, takes over Disney’s board at a time of transition for America’s largest media company. Bob Iger recently returned as CEO after a brief hiatus.

“Mark Parker’s vision, incredible depth of experience and wise counsel have been invaluable to Disney, and I look forward to continuing working with him in his new role, along with our other directors, as we chart the future course for this amazing company,” said Iger in a statement. “On behalf of my fellow Board members and the entire Disney management team, I also want to thank Susan for her superb leadership as Chairman and for her tireless work over the past 15 years as an exemplary steward of the Disney brand.”

In 2019, Parker stepped down as Nike’s CEO after 13 years at the helm. Disney said among Parker’s qualifications as board chair is that he navigated a successful CEO transition at Nike. Disney announced Wednesday the formation of a CEO succession committee to replace Iger, who said in November he would return as chief executive for only a two-year stint.

“It is the top priority of mine and the Board’s to identify and prepare a successful CEO successor, and that process has already begun,” Parker said in a statement Wednesday.

Iger’s return shocked the media industry. Disney ousted Bob Chapek, who replaced Iger in 2020 as CEO.

Among the problems facing Disney: Its streaming business lost $1.5 billion in the fourth quarter. And Disney’s media networks are struggling as cord cutting accelerates and once lucrative outlets like ESPN lose viewership. Dan Loeb, the activist investor and Third Point CEO, made headlines in August when he suggested “a strong case can be made that the ESPN business should be spun off to shareholders with an appropriate debt load.”

Another activist shareholder group, Trian Partners, nominated its leader Nelson Peltz as a director. Disney said Wednesday it will work with Peltz but opposed his appointment to the board.

“Mr. Iger’s mandate is to use his two-year term and depth of experience in the industry to adapt the business model for the shifting media landscape, rebalancing investment with revenue opportunity while bringing a renewed focus on the creative talent that has made The Walt Disney Company the envy of the industry,” the company said in its opposition of Peltz.